The Motor Vehicle Dealer Vehicle Registration and Titling Service Fee Rule allows a motor vehicle dealer to charge one service fee of up to $50 per vehicle leased or sold to a customer when the dealership performs either registration services or electronic titling services using a third-party vendor.

This Frequently Asked Questions document is a comprehensive guide that should answer most of your questions.

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FTC compliance enforcement is increasing rapidly in 2026, with the commission focusing heavily on auto dealerships, pricing transparency, and data security. The FTC recently issued warning letters to 97 dealerships across the country, signaling a significant escalation in federal scrutiny of automotive advertising practices.

To assist our members, OADA has compiled helpful information in this “FTC Advertising Compliance Hub” to assist you in your compliance efforts, including FAQs, Guides and Manuals, Articles, Webinars and More.

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